Official Blog

 

For any chapter-based organization or for those who are thinking of expanding, what does it take to roll out a successful chapter model?

 

That’s exactly what this week’s webinar is all about! Featuring MemberNova and the Computer Science Teachers Association, we’ll cover some common pitfalls to avoid and strategies and frameworks that CSTA has applied that has kept them on track with their growing association of 70 chapters.

 

Here’s a sneak peek at what we’ll be covering but this is just the beginning!

Whether your association is competing to hire staff or is running a membership drive, your success rates with both depend largely on how your organization is perceived by your audience. And how they perceive has a lot to do with your organization's branding.

The bread and butter of any association are its members. While it is equally important to ensure your staff is set up for success, strong, positive feedback from your members is what ultimately dictates and drives success for your association.

 

Engaged members are more satisfied, see value in their membership, and participate in more activities. But, how do you create an experience that’s truly meaningful to your members?

You and your organization rely on the smooth flow of communication between members to share important information. If your emails are being blocked or identified as spam, it creates a disconnect in your organization because important details may be missed.

 

We often see associations apply a number of strategies to recruit members only to see their retention levels decline. More often than not, it’s the new members that joined in the last year that decide to leave the organization.

 

The growth of social media is moving faster than ever. According to a 2017 Smart Insights research study, there are 2.789 billion social media users on the planet, with usage increasing by 21% since January 2016.

 

Your website is your public face and it is what defines your association to potential members and the community. Don't miss out on potential new members by ensuring you follow these effective design practices to encourage visitors to take action.