As a member-centric association, you dedicate a lot of your time on recruitment activities, and in a digital world, you have to start where your audience is – online. Follow these best practices to make a great impression online.
Did you know that you only have 5 seconds to capture the attention of your website visitor, and that once they leave, the chances of re-engaging are very low. Here are 5 tips to engage your visitors right away, and keep them coming back.
Your website is your public face and it is what defines your association to potential members and the community. Don't miss out on potential new members by ensuring you follow these effective design practices to engage and encourage visitors to take action.
We continue to try and recruit new members and grow our associations as well as face as the ongoing challenge of engaging current members. Whereas recruiting new members is important to the development of the club, how important is it to retain current members?
We often see associations apply a number of strategies to recruit members only to see their retention levels decline. More often than not, it’s the new members that joined in the last year that decide to leave the organization.
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You and your organization rely on the smooth flow of communication between members to share important information. If your emails are being blocked or identified as spam, it creates a disconnect in your organization because important details may be missed.
The growth of social media is moving faster than ever. According to a 2017 Smart Insights research study, there are 2.789 billion social media users on the planet, with usage increasing by 21% since January 2016.
The bread and butter of any association are its members. While it is equally important to ensure your staff is set up for success, strong, positive feedback from your members is what ultimately dictates and drives success for your association.
